Search engines have become a part of daily information gathering as well as the most reliable source of access.
Which is why application development and Search Engine improves Application performance
Infact we can put together a search engine as a tool that plays a vital part world wide to search from anything to everything across the globe.
We may find several multiple search result, but what catches the viewer’s eye limits roughly to the first 10 search options.
Therefore everyone competes to rank higher in the search results.
Keywords are the basic component which helps to rank well.
To an extend Key words along with maximum number of clicks will help the link sustain in top position.
Periodic updating of keywords and title tag will have greater impact in maintaining the position.
Search engines have definitely played a massive role in bringing up not only the rating of information links, but also to daily usable application.
These days people are more into using apps which are one tap away rather than searching and moving from page to page to obtain what they are looking for.
Moreover, at times our search result will be covered up with advertisements and promotions of local & global business making it messy and giving bad UX.
Considering an example, if a user is looking for the current scores of his favorite sport match that he is unable to watch throughout and prefers keeping a track of the scores in between his busy schedule, he would search and if the search engine shows a application with the title and body description highlighting the users preference then definitely the user will opt for the application rather than visiting a sport channel or any other sponsored score display link.
This is one of the ideal way of promoting your application. Majority of application downloads have been enhancing through search engine links rather than direct searches in the app store.
For long lasting application performance relying the search engine is the best choice along with adding quality description and meta tags pointing to the application.
Moreover an application staying on top downloads might be easier during the initial launch phase.
But as time passes there are chances for several apps of more or less the same functionality coming up in the market thus leading to lesser application download rate.
We can overcome this by making use of search engines in the right way and keep proving it right that search engine can truly be the sharpest weapon for Marketing purpose and generate inbound leads for our application.